Why Are Email Deliverability Tools For Startups So Effective?

If you are a startup, you must already know how important email
marketing is for your brand promotion.

But, if you have a database of say thousand clients, is it
possible to send emails personally?

Well, no. So, to reach out to each one of your clients you have
to use email deliverability tools. Now, to increase the hit rate you must
employ a good email deliverability test
which will show you the inbox rate as well as spam rate of your mail. This can
also rate various email campaigns and you can keep a watch on how your email is
performing and whether it is faring well on each of your clients or not. 

There are various sorts of great email deliverability tools such
as inbox monitoring tools and tools with
core deliverability features. The first one will help you to monitor how many
or what percentage of the campaign that you designed for your clients got
delivered to their inboxes, what percentage of the campaign entered the spam or
junk and what percentage got lost or blocked. The software that you are using
for sending bulk emails must have great hit rates i.e. most of the emails must
get delivered. The second one ensures maximum transactional and marketing
success clubbed with proper monitoring and consulting.

By now you must have understood that email marketing is very
helpful for your startup but to provide you with a clearer picture we shall
look into the benefits of email deliverability tools and why these are
important for small businesses or start-ups….

  • Achieve a
    greater hit rate –
    Modern customers always go through their emails
    and inbox. Research shows that the maximum number of people check their e-mail
    boxes at least once a day to read the emails that they have received or at
    least to clean their inbox. This means people actually go through the subject
    line at least once, to understand whether the mail is important or not and this
    is why email marketing is so effective. A proper email deliverability tool
    ensures a greater hit rate which means if you are sending out emails to 1000
    people through bulk mailing software, the maximum number of mails will be
    delivered to the target clients because some mails get lost or get into the
    spam or junk and some get blocked as well. Now, how many will get delivered
    depends on the efficiency and quality of your bulk mailing software.
  • Assess your
    success in real-time –
    Other marketing tactics are okay but when it
    comes to email marketing always remember that the rate of conversion is pretty
    high. Why? Because people open promotional, referral emails
    and they go through it. If you are using an efficient email deliverability tool
    you will understand what percentage of your email campaign was successful
    because you will be able to keep a watch on how many people are viewing the
    mail, clicking it, opening it, reading it or how many are discarding it. This is
    a real-time check which helps you to improve.
  • Cost-effective
    marketing –
    Getting an email deliverability tool is not a costly
    affair which means this marketing strategy is cost-effective compared to other
    traditional methods.
  • Better
    automation –
    Email deliverability tools also enable you to automate
    your sales cycle. This means the target clients will get emails from time to
    time, at regular intervals. You just have to use the email automation system
    and your drip campaign will begin.

Moreover, if you want to personalize the emails you can do it
with the great email deliverability tools available nowadays. This way you will
also be able to set up a cordial relationship with each one of your clients.

The post Why Are Email Deliverability Tools For Startups So Effective? appeared first on Social Media Explorer.

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