When You Should Use Non-Branded Keywords in PPC Advertising | Simplilearn

When You Should Use Non-Branded Keywords in PPC Advertising | Simplilearn Should you use non-branded keywords in your pay-per-click (PPC) advertising campaigns?
There is plenty of information suggesting branded keywords have their place in PPC strategies, but what about keywords without branding?
How do you know when it’s an excellent opportunity to use non-branded keywords?
As you can see, we already have lots of ques…Read More.

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