What Is Reddit Gold and Why Would You Want It?
You might have noticed some Reddit posts and replies have small golden icons next to them. These are “gilded,” which means someone spent real money to reward the poster with Reddit Gold. Here’s everything you need to know.
What is Reddit Gold?
Anyone on Reddit can reward posts or comments from other users with a visible gold, silver, or platinum commendation. These awards cost coins, which are paid virtual goods you can buy directly on the site.
Usually, these awards are given to acknowledge a special post, whether it’s an incredibly good pun, an in-depth book review, or an act of kindness. Other times, Reddit gold is given just because someone in a subreddit happens to have a lot of money to spend. The practice of awarding a post is referred to as “gilding.”
Gilded posts and comments are typically more visible and receive more upvotes. It’s also common for great posts to be awarded multiple times by different users.
What Can You Do with a Reddit Award?
In addition to feeling good about your post and having a spiffy badge next to your name, Reddit awards also come with a few perks.
If you receive a silver award, all you get is the icon. If you receive a gold award, you get a week of Reddit premium, plus 100 coins you can use to give someone silver. If you receive a platinum award, you get a month of Reddit premium and 700 coins to award people with silver or gold.
Reddit premium is the platform’s ad-free subscription service. If you’re gilded, you get to browse the site without ads for the whole week, and this status unlocks a few additional features, which improve your Reddit experience.
Also, Reddit awards stack on top of each other. So, if you happen to get two gold awards on the same day, then you get a premium subscription for two weeks.
Gilding is meant to encourage people to share better content with the community. While karma fulfills a similar purpose, awards come with tangible benefits and cost money to give.