Tagged: user research

Empathizing with Engineers

One of the most critical value multipliers that a product manager can bring to the table is the ability to empathize with their engineers.  A product manager who deeply understands their engineers can unlock...

Why, When And How to Run User Interviews

Customer, or User interviews are invaluable for product and SaaS marketers, providing you go about this the right way. Here at MacPaw, we love data. If we don’t measure it, we don’t keep investing...

Product Research Rules by C Todd Lombardo

In this keynote from #mtpcon London, C. Todd Lombardo reminds us that as product managers we often make bad decisions. The key to minimising these, he says, is effective product research. Key points: All product...

Product Distribution Models

One reason why product management is so complex is because context matters. Different product distribution models fundamentally change the way that products are built, validated, and launched. When I visualize the different product distribution...

Five Habits of Highly-Effective Product Teams

How do you develop an understanding of what will set a product up for success throughout your organization? This blog looks at what actions product managers can take to ensure their teams are investing...

When to Join Your Sales Team

Throughout this series of articles, we’ve provided frameworks for how to work effectively with your sales team: how to shadow sales calls, how to partner on sales calls, and how to drive sales calls....