Tagged: Product Management

How to target a new persona in your user base

If you’re experiencing higher levels of product usage, it’s important to understand who those users are. Do they use the product differently than your existing users? Are they an entirely different type of user?...

PMs & Metrics: Counter Metrics

While north star metrics are incredibly valuable for creating focus and alignment, they provide even more value when paired with a counter metric. What’s a counter metric? A counter metric is something that you...

Finding a Framework for Strategy Insights

Having the right insights is a critical component in creating a strategy. While this is very obvious and widely mentioned in every piece of strategy advice, the truth is that there are no resources...

Co-Working In A Post-WeWork Era

The past few months of COVID-19 has all but certainly put the nail in the coffin for WeWork. In addition to the stress placed on the U.S. Read the full story Read more