Tagged: Product & Design

Customer retention is the new conversion

The old world SaaS model was basically all about sign up and convert. The new SaaS model is subscription revenue-driven, which begs the question: what is a conversion today? After all, we don’t buy...

Product management, fast and slow

The range of work we do as product managers is so broad that we inevitably end up finding inspiration from all sorts of sources, whether it’s books on business strategy or essays on design....

Communicating the value of content design

As a content designer, I often struggle to explain my role. The job is notoriously difficult to define, it looks different at every organization, and it has a ton of overlap with other roles....

Design Led or Designer Led? By Liam Casey

On World Product Day 2019 Liam Casey from ski-school platform flaik delivered a talk called “Design Led or Designer Led” to ProductTank Brisbane. The talk gave careful consideration to how design and product can...