Tagged: Martech Column

Why focusing on martech is too myopic

Yes, I realize that this is provocative and have donned my battle armor in preparation for your retort. According to our own definition, martech is the blending of marketing and technology. Pretty straightforward assuming...

3 things marketers need to focus on in 2020

Marketing is one of the fastest-changing professions today. And like fashion trends (glad that bike shorts with blazers phase is over), as a marketer, you don’t want to find yourself “oh, so last year!”...

Salesforce reports 33% YoY growth in third-quarter results

Global CRM provider Salesforce announced its third-quarter fiscal results this week, and (perhaps unsurprisingly) reported another record-breaking quarter. The company’s total third-quarter revenue reached $4.5 billion, representing an increase of 33% year-over-year. Source: Salesforce...

SMBs, DTC brands cash in on Cyber Monday

On the heels of a record-breaking Black Friday, a subtle sense of relief could be felt — albeit briefly — throughout the marketing community as Cyber Monday closed out an intense week for marketers....