Tagged: Martech Column

Salesforce reports 33% YoY growth in third-quarter results

Global CRM provider Salesforce announced its third-quarter fiscal results this week, and (perhaps unsurprisingly) reported another record-breaking quarter. The company’s total third-quarter revenue reached $4.5 billion, representing an increase of 33% year-over-year. Source: Salesforce...

SMBs, DTC brands cash in on Cyber Monday

On the heels of a record-breaking Black Friday, a subtle sense of relief could be felt — albeit briefly — throughout the marketing community as Cyber Monday closed out an intense week for marketers....

Wrike joins Adobe partner program Marketo Launchpoint

Project management platform Wrike has joined Marketo’s LaunchPoint, an Adobe partner program. The partnership is expected to improve end-to-end marketing campaign workflows and work management processes. The announcement was made only a few weeks...

HubSpot acquires data synchronization platform PieSync

HubSpot has announced the acquisition of integration as a service (iPaaS) provider, marking the company’s first major acquisition since acquiring Kemvi and Motion.ai in 2017. With the acquisition, the companies seek to provide users...