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Email marketing isn’t dead — it’s evolving. New advances to email technologies are driving changes to how consumers read and engage with email, and email marketers are reimagining the ways we can create emails...
Yes, I realize that this is provocative and have donned my battle armor in preparation for your retort. According to our own definition, martech is the blending of marketing and technology. Pretty straightforward assuming...
Ten marketing technology companies are leading an initiative with over 190 co-signatories to publicly pledge to design software that eliminates data siloes by shifting away from a CRM-centric approach. The Platform of Independents is...
The emergence of AI-powered martech has given marketers a lot to grapple with the last couple of years. Some have voiced fears of being replaced by automation. Others are excited by the potential time...
Despite a lingering stigma around professional certifications as “resume padding,” the evolutionary nature of martech means there’s an ongoing need for customer product enablement programs and vendor-sponsored certifications. From product-focused programs to platform-specific badges,...
As marketers, we value our special skills, or as I often refer to it, our superpowers. I always explain that my superpower is writing because sometimes it’s easier for me to express my thoughts...
Marketers face countless complexities and nuances when it comes to tasks such as attribution reporting, A/B testing and account-based marketing. Whether cobbling together data from different platforms to create a report or spending hours...
It’s easy to find yourself bogged down in the day-to-day rush of developing and sending email campaigns. Implementing a few simple processes can help your team identify efficiencies and opportunities you might not see...
I’ve written about the importance of product adoption. Getting a return on something that no one regularly uses is pretty tough. Adoption isn’t the only important factor related to products; ownership is as well....
Marketing is one of the fastest-changing professions today. And like fashion trends (glad that bike shorts with blazers phase is over), as a marketer, you don’t want to find yourself “oh, so last year!”...
Adobe Campaign, part of Adobe Experience Cloud, has announced compatibility with AMP for Email, which is supported by Gmail among other inbox providers. Now available to Adobe Campaign customers, email senders can include dynamic...
Brick-and-mortar shops aren’t the only things that are overcrowded these days. While the countdown to Christmas is quickly winding down, many email marketers are consistently pumping out reminders to their subscribers and customers that...
As the marketing technology landscape and capabilities continue to evolve, organizations are on an ongoing quest to update and improve their technology stacks. In fact, the vast majority (83%) upgraded at least one martech...
Global CRM provider Salesforce announced its third-quarter fiscal results this week, and (perhaps unsurprisingly) reported another record-breaking quarter. The company’s total third-quarter revenue reached $4.5 billion, representing an increase of 33% year-over-year. Source: Salesforce...
Email marketing provider Litmus has added several key features to its redesigned platform with more capabilities and improved workflows. The release includes new testing capabilities, email client insights and an upgraded Trello integration for...
On the heels of a record-breaking Black Friday, a subtle sense of relief could be felt — albeit briefly — throughout the marketing community as Cyber Monday closed out an intense week for marketers....
Experian has announced a new solution aimed to help marketers connect online and offline attributes and better understand their target audiences. The solution leverages machine-learning algorithms and probabilistic techniques to connect billions of identity...
Black Friday and Cyber Monday are indisputably two of the biggest shopping holidays of the year for consumers, but it is also a great time for digital marketers, small business owners and agile teams...
This is the sixth installment in our series on marketing to the managed inbox. Reaching the managed inbox is a multi-layered process that involves a growing number of marketing resources and is more challenging than...
Enterprise email and marketing automation provider iPost has announced a new integration with Adobe’s Magento commerce cloud. The integration will pass customer data stored in Magento to the iPost platform to help marketers create...
