Tagged: Marketing Tools

Ad fraud prevention firm CHEQ enters PPC market

The CHEQ PPC dashboard. Image: CHEQ. CHEQ, a cybersecurity firm focused on ad fraud prevention, is expanding its ad verification solutions beyond impression-based programmatic advertising. It has launched a solution designed for paid search...

Who’s who in the identity resolution vendor landscape?

The enterprise identity resolution platform market is crowded with pure-play platforms, large data firms and credit reporting companies. Identity resolution is a capability that many martech ecosystem platforms provide incidentally, but not as a...

In a consumer-driven world, CDPs are essential

“Understanding the online behaviors of customers has always been really important,” said Dan Brewster, SVP of marketing and digital commerce for Planet Blue, “But, in light of recent events, it’s become even more important...