Tagged: How To

Workforce Transformation Begins with Your People

Start Learning We’re witnessing incredible contradictions in the workplace. On one hand, an increasing number of jobs are being lost to intelligent automation. But at the same time, emerging technologies […] Read more

TikTok Analytics: What Marketers Need to Know

Are you using TikTok? Wondering how to measure the results of your TikTok marketing efforts? In this article, you’ll learn more about TikTok analytics. #1: Switch to a TikTok Pro Account to Access TikTok...

12 Techniques to Reduce Your Facebook Ad Spend

Do you want to reduce unnecessary spending on your Facebook ads? Looking for a way to audit your work? In this article, you’ll discover how to assess and improve your Facebook ad campaign performance—from...

How to Use LinkedIn to Build a Powerful Network

Are you connecting with the right people on LinkedIn? Want to build a stronger LinkedIn network? In this article, you’ll learn how to make strategic LinkedIn connections to grow your influence and your business....

How to Write Facebook Ads That Convert

Want your Facebook ads to move people to action? Looking for a framework to help? In this article, you’ll discover how to develop and compose Facebook ad copy that converts and sells your products....

TikTok: What Marketers Need to Know

Are you curious about TikTok? Wondering how to use TikTok for your marketing? To explore what marketers need to know about TikTok, I interview Rachel Pedersen on the Social Media Marketing Podcast. Rachel is...