Tagged: Facebook: Advertising

How deep learning can reduce bias in advertising

Algorithms, especially those that utilize deep learning in some manner, are notorious for being opaque. To be clear, this means that when you ask a deep learning algorithm to answer a question, the algorithm...

Facebook opens search ads to all advertisers

After nearly a year of testing ads in News Feed and Marketplace search results, Facebook is rolling out search ad placement more broadly to all advertisers. The ads will appear in results for search...

3 ways to take back control from PPC automations

“Machines are better than people!”  While true in some instances, such a provocative statement conjures B-movie imagery of machines running rampant and destroying humanity — foretelling a time in which great intentions actually destroy...