Tagged: Digital Marketing

5 Content Strategies That Drive Your Readers to Act

Great content—blog posts, case studies, newsletters, etc.—is a valuable tool for engaging your audience while providing value. Before ever asking for a sale you’re able to give them something, which drives a makes a...

Marketing the Engineering Team

Ever been a Systems Administrator? I have (first job I ever had!), and I have to tell ya, it’s a pretty thankless gig. I mean yes, there is the satisfaction of a job well...

Use dynamic CTAs to close more B2B leads

Julian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, a growth marketing team that trains startups in advanced growth, helps hire senior growth marketers and finds vetted growth agencies. He...

Infographics: An Integral Part of SEO Rankings 

Everything is relative in this world, where change alone endures. This applies to how we communicate information as well. The best example of this is the fact that infographics have now started outperforming regular...

What Is a Bounce Rate in Google Analytics?

Marketing analytics is at the heart of any digital marketing strategy. Ask anyone who’s dealt with marketing analytics, (which in most cases is Google Analytics), a bounce rate is a […] Read more

How to Increase Conversion Rates With Web Analytics

To increase conversion rates on your website, you need to understand its current state. What is your overall conversion rate? Which pages are performing well (according to the numbers)?  Which pages are performing poorly?...