Tagged: Customer Data Platform

In a consumer-driven world, CDPs are essential

“Understanding the online behaviors of customers has always been really important,” said Dan Brewster, SVP of marketing and digital commerce for Planet Blue, “But, in light of recent events, it’s become even more important...

Verint Systems adds Adobe integration

Customer engagement platform Verint Systems will expand its existing partnership with Adobe to allow Verint customers to combine their experience data from Verint Experience Cloud with data from the Adobe Experience Platform. Joining this...

Acquia picks up CDP-startup AgilOne

It’s been a busy year for Boston-based digital experience platform Acquia. Following a majority investment by Vista Equity Partners in September, the company has announced its third acquisition of 2019 with the purchase of...