Tagged: Copywriting

Who’s the Hero in Your Business?

Many businesses are mediocre because they don’t have the slightest desire to be heroic. They just want to get through… Continue Reading The post Who’s the Hero in Your Business? appeared first on Copyblogger....

Why Your Copy Is Underperforming

Your website is your presentation letter and one of your greatest marketing and sales assets. If your website has unreadable fonts, or its interface is crowded and hard to navigate, users will probably bounce....

Clickbait or Damn Good Headline?

When I review applications from students in our Certified Content Marketer training program, I get to read some great content…. Continue Reading The post Clickbait or Damn Good Headline? appeared first on Copyblogger. Read...

Writing Advice: Trick or Treat?

Happy Halloween! I have two tricks — or two treats — for you, depending on how you look at it:… Continue Reading The post Writing Advice: Trick or Treat? appeared first on Copyblogger. Read...

How to Motivate People to Buy

If you’re in business, someone’s got to buy something for you to make money. At least last time I checked…. Continue Reading The post How to Motivate People to Buy appeared first on Copyblogger....

How to Make Your Writing Real

In this day and age, substance matters. What you say must be meaningful to the people you’re trying to attract…. Continue Reading The post How to Make Your Writing Real appeared first on Copyblogger....