Tagged: Copywriting

Breakthrough-or-bust emails

Best practices create mediocrity. That’s my take, at least. It’s also Dilbert’s take, I’ve just discovered: Something performs well a thousand years ago or twelve days ago, and it becomes a better practice. The...

Who’s the Hero in Your Business?

Many businesses are mediocre because they don’t have the slightest desire to be heroic. They just want to get through… Continue Reading The post Who’s the Hero in Your Business? appeared first on Copyblogger....

Why Your Copy Is Underperforming

Your website is your presentation letter and one of your greatest marketing and sales assets. If your website has unreadable fonts, or its interface is crowded and hard to navigate, users will probably bounce....