Tagged: Channel: SEM

Stop managing your PPC campaigns the difficult way

We recently wrote about how PPC managers are making keyword research a lot harder than it should be. If you’re seeing a pattern here, well done.   It’s all about overcomplication.  Overcomplication is a frustratingly...

7 ways to use SEO and PPC together

While earned, owned, and paid media are all important to digital strategy, PPC and SEO touch all levels of the digital marketing trifecta. Paid media is the best way to promote your brand and...

3 ways to take back control from PPC automations

“Machines are better than people!”  While true in some instances, such a provocative statement conjures B-movie imagery of machines running rampant and destroying humanity — foretelling a time in which great intentions actually destroy...