Tagged: Channel: Martech: Marketing

3 things marketers need to focus on in 2020

Marketing is one of the fastest-changing professions today. And like fashion trends (glad that bike shorts with blazers phase is over), as a marketer, you don’t want to find yourself “oh, so last year!”...

LivePerson adds social and email to its conversational platform

Conversational marketing platform LivePerson has announced the launch of EmailConnect and SocialConnect. The solutions seek to allow brands and marketers manage customer conversations and interactions across different channels from its centralized hub. Emails, social...

HubSpot acquires data synchronization platform PieSync

HubSpot has announced the acquisition of integration as a service (iPaaS) provider, marking the company’s first major acquisition since acquiring Kemvi and Motion.ai in 2017. With the acquisition, the companies seek to provide users...