Tagged: Channel: Martech: Management

How real is your real-time marketing?

“Event-triggered and real-time marketing will have the biggest impact on marketing activities in the next five years,” said Gartner Vice President analyst Mike McGuire, “However, before marketers can realize the benefits of these technologies,...

In a consumer-driven world, CDPs are essential

“Understanding the online behaviors of customers has always been really important,” said Dan Brewster, SVP of marketing and digital commerce for Planet Blue, “But, in light of recent events, it’s become even more important...