Tagged: Channel: Martech: Analytics & Data

The capabilities of identity resolution platforms

Identity resolution platforms support marketing processes around targeting, measurement and personalization for both known and anonymous audiences across digital and offline channels. Virtually all of the enterprise identity resolution platform vendors offer the following...

Who’s who in the identity resolution vendor landscape?

The enterprise identity resolution platform market is crowded with pure-play platforms, large data firms and credit reporting companies. Identity resolution is a capability that many martech ecosystem platforms provide incidentally, but not as a...

Verint Systems adds Adobe integration

Customer engagement platform Verint Systems will expand its existing partnership with Adobe to allow Verint customers to combine their experience data from Verint Experience Cloud with data from the Adobe Experience Platform. Joining this...

Jumpshot redux: Hitwise is shutting down

Hitwise is shutting down, after more than 20 years in operation. The company provided only a vague statement on its website, citing “events outside of our control.” Hitwise also called it an “unexpected turn...

The state of tracking and data privacy in 2020

January 2020 felt like a turning point. CCPA went into effect, Google Chrome became the latest browser to commit to a cookie-less future and, after months of analytics folks sounding the alarm, digital marketers...

Applying agile to deliver better customer journeys

Settling into habits can be the beginning of a dangerous routine that will eventually set teams behind. The rapid evolution of more sophisticated marketing technology demands attention, but organizations lacking the agility (or the...