Tagged: b2b

Product Distribution Models

One reason why product management is so complex is because context matters. Different product distribution models fundamentally change the way that products are built, validated, and launched. When I visualize the different product distribution...

After the Lead Magnet: How to Nurture B2B Leads

When a prospect downloads your lead magnet, their journey to paying customer has only just begun—it may never finish.  Most B2B leads don’t become customers. Benchmarks for download-to-customer conversion rates are scarce. But Salesforce...

B2B Cohort Analysis

In our previous article, we discussed cohort analyses in the business-to-consumer (B2C) product space. We first broke down how cohort analyses enable you to see the difference between groups of users. Then, we discussed...

Introduction to Cohort Analysis

As product managers, it’s critical for us to understand the lasting impact that we have on our users – and one of the easiest ways to do so is through cohort analysis. What’s a...

When to Join Your Sales Team

Throughout this series of articles, we’ve provided frameworks for how to work effectively with your sales team: how to shadow sales calls, how to partner on sales calls, and how to drive sales calls....