Tagged: analytics

How deep learning can reduce bias in advertising

Algorithms, especially those that utilize deep learning in some manner, are notorious for being opaque. To be clear, this means that when you ask a deep learning algorithm to answer a question, the algorithm...

Stop managing your PPC campaigns the difficult way

We recently wrote about how PPC managers are making keyword research a lot harder than it should be. If you’re seeing a pattern here, well done.   It’s all about overcomplication.  Overcomplication is a frustratingly...

Performance marketing comes to television

There’s no denying that when it comes to user experience, television advertising is king. It’s hard to beat reaching your audience when they’re relaxing at home on the couch, ready to watch their favorite...

TapClicks acquires client reporting platform Megalytic

The marketing intelligence, analytics and workflow management platform TapClicks has acquired Megalytic, an automated client reporting and dashboard provider. TapClicks is a unified data solution for advertisers, agencies, brands and media companies with connectors...

Why AI is the Future of Restaurant Sales

Think about all of the things you could do with unlimited data and insights about your sales. Now, think about all of the things you could do with future data and insights about your...