Tagged: analytics

Performance marketing comes to television

There’s no denying that when it comes to user experience, television advertising is king. It’s hard to beat reaching your audience when they’re relaxing at home on the couch, ready to watch their favorite...

TapClicks acquires client reporting platform Megalytic

The marketing intelligence, analytics and workflow management platform TapClicks has acquired Megalytic, an automated client reporting and dashboard provider. TapClicks is a unified data solution for advertisers, agencies, brands and media companies with connectors...

Why AI is the Future of Restaurant Sales

Think about all of the things you could do with unlimited data and insights about your sales. Now, think about all of the things you could do with future data and insights about your...

Study: Which digital ad formats are most effective?

A new report published by mobile ad company Kargo found that ad viewability does not directly correlate to memorability. Similarly, the report also indicated that ad visibility does not necessarily yield higher user engagement. ...

How we can restore trust in digital advertising

Benoit Grouchko is CEO and co-founder of Teemo. Teemo is a France-based location intelligence provider (“drive-to-store” marketing platform) that serves the retail, fast-food, automotive and grocery industries. The company worked closely with the French privacy...