Tagged: analytics

Is Your Target Audience Working for You?

How well do you know your target audience? It was Lewis Carroll who famously said, “If you don’t know where you are going, any road will get you there.” While this is a romantic...

Jumpshot redux: Hitwise is shutting down

Hitwise is shutting down, after more than 20 years in operation. The company provided only a vague statement on its website, citing “events outside of our control.” Hitwise also called it an “unexpected turn...

Beyond the cookie: What’s next for attribution?

Now that third party cookies are on death watch, there are many questions arising about post-cookiepocalpyse marketing. Among them, what happens to attribution and what current or future methodologies will take their place? To...

The state of tracking and data privacy in 2020

January 2020 felt like a turning point. CCPA went into effect, Google Chrome became the latest browser to commit to a cookie-less future and, after months of analytics folks sounding the alarm, digital marketers...