Tagged: analytics

Jumpshot redux: Hitwise is shutting down

Hitwise is shutting down, after more than 20 years in operation. The company provided only a vague statement on its website, citing “events outside of our control.” Hitwise also called it an “unexpected turn...

Beyond the cookie: What’s next for attribution?

Now that third party cookies are on death watch, there are many questions arising about post-cookiepocalpyse marketing. Among them, what happens to attribution and what current or future methodologies will take their place? To...

The state of tracking and data privacy in 2020

January 2020 felt like a turning point. CCPA went into effect, Google Chrome became the latest browser to commit to a cookie-less future and, after months of analytics folks sounding the alarm, digital marketers...

What is Kubernetes? An explainer for marketers

Chicory, a data platform that enables shoppable recipes, needed to rebuild its technology infrastructure. Because the company relies heavily on being able to access and utilize data in near real-time — analyzing millions of...

AI and Machine Learning for Manufacturing Industry: Use Cases

Artificial Intelligence(AI) has already proven to solve some of the complex problems across the wide array of industries like automobile, education, healthcare, e-commerce, agriculture etc. and yield greater productivity, smart solutions, improved security and...