How to Use Psychological Tricks to Bring Numbers to Life

It’s easy to visualize placing 10 chairs in a room, but it’s difficult to visualize 1,000 chairs. In order to acquire an accurate frame-of-reference, most of us would need to start by sketching out a diagram. Understanding this and applying it to business, the last thing you want is for your customer to have to hunt down a pen, paper and calculator in order to understand your numerically-based product features – don’t assign homework. Captivate customer attention by applying these clever ways to convert numbers into things people care about. 

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