Category: Articles

How to Rescue Your B2B Content Marketing Strategy

There are few companies out there that don’t realize the necessity of having a strong content marketing strategy. It has become a tactic many marketers and executives accept as essential to compete in today’s...

The Ultimate Guide to UX Design

Think about a website or app you love. What do you love about it? The ease of gathering relevant information? How you can buy something in one-click (and have it delivered tomorrow)? Or how...

Coaching – Collaboration

In this article, I continue the series on coaching product managers by talking about another critically important skill that is so often misunderstood or under-appreciated, and that is collaboration. Collaboration is one of those...

How to Create Your First Web Form (Tutorial)

Forms are often an integral part of a buyer’s journey, and most companies already use web forms as part of their marketing strategy. In fact, 74% of companies use web forms for lead generation,...

The Ultimate Guide to PPC

Marketers, can we be honest with each other for a second? On a scale of 1-10, how much do you really understand the world of paid advertising? Despite the fact that 45% of small...

The Ultimate Guide to Landing Pages

You visit landing pages all the time as you maneuver around the internet. A landing page can be the designated page you’re taken to when you click on an ad. It can be the...