Canva to launch video editing capabilities in 2020

The graphic design platform Canva announced it is launching Canva Video, a new video editing solution, next year. The video editing tool reportedly mimics the same ease-of-use as Canva’s photo editing solutions, Business Insider Australia first reported.

“Our mission is to empower everyone to design anything without any complex software or having to go to a different sources for different elements,” said Chief Product Officer Cameron Adams in a statement, “We’re bringing the same experience to our video editing tool.”

Why we should care

If Canva Video is anything like the company’s photo-editing software, marketers will gain a relatively inexpensive and easy-to-use solution for creating professional video marketing assets.

With the launch of its Enterprise plan earlier this year, Canva is building out its platform to be an all-inclusive graphic design solution for smaller marketing teams wanting to keep their creative in-house. (The platform currently has three-tiers: a free platform, Canva Pro for $9.95 a month and the Enterprise level platform that comes with a digital assets management solution.) Marketing Land has asked Canva to confirm if Canva Video will be included in all three plans but has not received a response.

The Canva video platform will come with a content library that includes, “Thousands of free stock videos, hundreds of free music tracks and thousands of free animated stickers,” reports Business Insider.

More on the news

  • Canva is also offering integrations with Dropbox, Google Drive, Instagram and PhotoMosh to pull images directly from those platforms, according to Business Insider’s coverage.
  • In May, Canva acquired the stock content websites Pexel and Pixabays, making each of the platforms’ stock photo libraries available to Canva’s more than 15 million users.
  • Shortly after acquiring Pexel and Pixabays, Canva’s database was hacked, resulting in the company having to urge users to change their passwords.

The post Canva to launch video editing capabilities in 2020 appeared first on Marketing Land.

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