Want $3.5 Million? Train a Sales Manager (TU319)

Sure, sales managers are important, but what’s the business case for investing in their development? Or more pointedly, is it worth reallocating your limited training budget away from salespeople and toward their managers? New research by one company shows the answer is yes. A study with the company’s Fortune 500 clients reveals that the average cost of a poor sales manager is a whopping $3.5 million in lost revenue. Per manager. Across even a modestly sized sales force, that adds up to tens of…

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