The Need for Certainty and Control over the Future in Decision Making

The business world is not what it used to be a few decades ago. With increasing complexity and rapidity of change, it is becoming extremely difficult for decision makers to plan for the longer term and respond to the immediate term events and trends. This article gives a 30,000-foot view of some of the dilemmas that decision makers face when they attempt to control the future and be certain about a business landscape that is overly uncertain.

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