Puns in advertising are easy to write, but are considered the lowest form of copywriting. They also do very little to elevate the brand. Puns are, in short, no good.
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Learn about Coca-Cola's remarkable ability to bounce back and keep cutting-edge innovation in their marketing campaigns with advertising partners.
Even the ad pros make blunders. From claims of racism to failed DIY commercials, advertising flops can be more interesting than the actual ads.
How demographic analysis is done, and how demographics are used in a business plan and business marketing and advertising.
The biggest advertising techniques and tactics that you should consider in your current and future campaigns for 2018.
Marketing and advertising are crucial for getting diners to your new restaurant. Learn the many ways to market your restaurant, including local newspapers, TV, web advertising, and word-of-mouth.
Tony the Tiger is still gracing that box of Kellogg's cereal since his debut in 1951. Find out where he came from, and how he survived.
Are you in advertising or design and looking to learn more about your industry? Here are 8 advertising documentaries you cannot miss.
Over the decades, some campaigns have stood head and shoulders above the rest as disastrous for one reason or another. Here are six disasters.
A creative brief is one of the most difficult documents to write in the advertising process. It's also one of the most critical. Follow these steps.
Personal and advertising injury insurance covers certain intentional acts (called intentional torts) like libel and false arrest.
Can't afford an agency price tag? Run your own advertising campaign, whether you're a small business or a freelancer trying to promote yourself.
Time for a fact check. Get ready to learn about real advertising careers, and separate the fact from the fiction.
Podcasters are a great avenue for selling advertising. Find out what you need to know to begin running paid commercials during your podcast.
To combat the complacency, here are articles to help your agency succeed. From improving feedback to knowing some basic advertising methods, and more.
Looking for free online advertising methods you can use for your online business? Discover the top ways to market your business online for free.
Interested in using Pay-Per-Click Advertising to market and grow your business online? Discover PPC marketing basics you need to know to succeed with PPC.
If you're on the fence about a career in advertising, you should know what to expect before taking the plunge. Find out if an ad career is right for you.
Sex and advertising go together like movies and popcorn. These days, sex is everywhere. But does it actually do the job of selling more product?
Advertising exaggerates the benefit. But as more advertising regulations are created, will the very nature of modern advertising change?
Advertising injury means injury that a business commits against another party while advertising its goods, products or services.
What if there were 100% Honesty in advertising? If we're honest with ourselves as advertisers, we'd be setting ourselves an impossible task.
Tips and advice for high school and college students and graduates interested in a career in advertising, including job options and skills employers seek.
Why settle for an advertising job when you can have a rewarding career? These job opportunities for freelancers, agency pros, PR specialists, marketing gurus, and television personnel will help you advance your career.
Use this list of advertising skills for resumes, cover letters and interviews to craft your applications so they will get noticed and considered.
Advertising Expenses: What expenses are considered as advertising, what you can and cannot deduct, and where to deduct on business tax forms.
When these kinds of ads come on, you change the channel or curse under your breath. Is one of your advertising pet peeves on this top 10 list?
Market research shows that successful ads have a distinct audience. Some brands seem to be talking to themselves rather than appealing to consumers.
Creative Directors aren't born overnight. It takes a long career in advertising to become a successful CD. See if this career path is right for you.
Newspaper advertising is still an effective way for a company to boost its sales. Know how to sell newspaper ads to clients.
These famous advertising slogans have the common traits of being highly memorable and are tied to a strong benefit. Who can forget these classics?
Here is the Advertising channel’s review of the hits, the misses, and the fumbles (not bad, but could have been better) of the 2016 Super Bowl ads.
High salary. Great benefits. But a lot of pressure. Do you have what it takes to be a Media Director in an advertising agency?
Market research shows that life stage has a strong impact on how consumers respond to and recall advertisements on television and digital devices.
Every time you play safe, you take a bigger risk than going with the "dangerous" campaign. And your business is suffering as a consequence.
A rate card is a document provided by a newspaper or other print publication featuring the organizations rate for advertising including deadlines and requirements.
Do you cut your ad budget to save money during a recession? That could be a huge mistake. Find out why advertising in a downturn is profitable.
If you have a very limited budget but want to get your ads seen by as many people as possible, remnant advertising could be the ideal solution.
Read an explanation of the core principles of guerrilla marketing. Read about how this type of marketing started, and how businesses use it today.
Your advertising portfolio is your calling card. Follow these 10 tips to create a traditional advertising portfolio no matter what your experience level.
A definition of the business term advertising with examples of common methods.
How to run a contextually relevant, keyword targeting advertising campaign with Google Adwords.
How does the typical advertising agency work, and produce the campaigns that you see every day? Here's a breakdown.
Personal and advertising injury is a defined term that determines the offenses covered under Personal and Advertising Injury Liability Coverage.
How do you get people to donate, and raise money, without blowing the budget? Here are 5 tips to get you started.
What can you expect from a career in advertising? Is it all fun and games, filled with free vacations and tons of money? Or is it really hard work?
Learn about the traditional marketing tools like coupons, discounts, and freebies, as well as new leading-edge marketing tactics like customer loyalty programs and birthday clubs. And find out the latest marketing and advertising strategies from the largest retail chains, including Wal-Mart, Home Depot, Best Buy, and Target.
There are places beyond non-traditional media that you should consider using in your ad campaigns. And they work.
If an advertisement is printed on paper, be it in newspapers, magazines, newsletters, flyers, or direct mail, it comes under the banner of print advertising.
How did Donald Trump pull off the most audacious primary campaign in the history of politics, beating out critics who said he was just a sideshow?
Traditional methods of advertising, such as TV, radio commercials and newspaper ads can be expensive. If you are getting ready to open a restaurant
The Pleasure Principle can be used to develop advertising and marketing strategies. It is important to understand the Pleasure Principle in order to understand how your customers think and to reach more customers.
What's the difference between advertising and public relations? It's one of the most-asked questions people have about two very different industries.
Ready to start your career in advertising? Following these 10 steps can help you get into advertising and make the most out of a new career.
Cooperative advertising is a way for two or more businesses to join together in a mutually beneficial partnership to promote their brands.
Learn how brands and advertisers can use research to determine what consumers to target and how to reach them.
These advertising ideas for small businesses, some tried and true and some newer ones, will let you grow your customer base much more quickly.
Considering a career as an Art Director? Find out just what it entails, including salary, skills, and a typical day in the agency.
The result are in. You have spoken. Your top ten complaints about advertising are revealed. Is your biggest gripe on the list?
Learn about the different full-service advertising agencies, why you need one, how to pick a firm right for you and the services they typically provide.
Looking for advice to help your advertising and public relations ventures? These advertising tips are aimed for professionals and business owners.
There's an ad agency structure at every advertising firm, which is broken down into six major departments. Get a more detailed look at what they do.
How does an advertising pitch work, and what is involved? Here's a typical pitch process for a client looking for a new ad campaign.
The best advertising starts with smart and comprehensive market research. See how to use market research as part of your advertising planning, and see how market research has played a key role in famous advertising campaigns.
The complete definition of broadcast advertising, including the many different types of broadcast advertising within the category.
Advertising blunders are commonplace, from small businesses to large corporations. 5 mistakes you need to avoid to create a successful ad campaign.
Discover some of the most infamous instances of product placement in movies, TV, and social media. What is product placement, and what are the costs?
Image courtesy of Zol87 I make no bones about it, when it comes to my advertising career I am standing on the shoulders of giants. Some great men and
Timesheets can be both a blessing and a curse to advertising agencies. What makes them so good, and bad, for all concerned?
Learn more about the history of one of the greatest ad agencies in the world today – TBWAChiatDay, and its current client roster.
Advertising increasingly shows physically perfect women and men in campaigns. But what harm is this doing to consumers?
Google Pay Per Click or PPC advertising with programs like AdWords is the best-known form of advertising for small businesses for various reasons. This is how to get the most out of it.
Selling online advertising is flexible in ways other forms of media can't match. Know how to capitalize on online advertisements so you can seal the deal.
How do you advertise a major pornography website without using profanity, sexual imagery, or anything else deemed NSFW (Not Safe For Work)?
Few campaigns have had the incredible impact on the advertising industry as these six. Find out what made them so successful.
A brief history of the most famous, and influential, man that ever worked in advertising. David Ogilvy, CBE, the "Father of Advertising."
Many landlords advertise apartments on Craigslist, so you want your rental to be seen. Here are five ways to make yours stand out.
A great PR stunt can turn your brand into an overnight success. Here are 10 ideas that can gain you a lot of notoriety.
Here is some essential advice for getting your foot in the door of an advertising agency, and becoming a stellar employee.
There are plenty of advertising agencies looking to fill copywriting jobs. Learn more about this challenging but fun advertising career.
Every industry has its stars, past and present, and advertising is no exception. Here are 5 greats who helped you get where you are today.
Since the introduction of advertising many centuries ago women have been objectified, and in some instances, insulted or degraded. Can anything be done?
If you want a job in social media, you must also become familiar with paid advertising.
I flip through various industry magazines, and
Advertising Agency is just like a tailor. It creates the ads, plans how, when and where it should be delivered and hands it over to the client. Lets study about their role and different types of advertising agencies.
There are several branches or types of advertising which can be used by the organizations. All the important types of Advertising are discussed in detail.
Understanding of online advertising, its effectiveness, its reach and the output from such online advertising is necessary for the decision makers to be able to build their Marketing strategies.
There are some myths which have been creating problems in the path of successful advertising. Lets discuss these advertising myths in detail and clarify some misinterpretations about the ifs and buts of the advertising industry.
The Media Strategy process consists of 3 main decisions to be made – Where to advertise ?, When to advertise ? and What media type to use ?.
For the development of advertising and to get best results one need to follow the advertising process step by step. Lets discuss the steps involved in the advertising process.
Advertising Budget is the amount of money which is spent on advertising of the product to promote it. There are lot of factors which have an impact on the advertising budget.
Anything written in the print media to grab the attention of the specific target audience comes under the purview of print advertising.
Every business spends lot of money for advertising their products. Lets understand in detail some very common and widely used techniques used by the advertisers to get the desired results.
There are two most important areas which are essential to be measured for knowing the effectiveness of advertisement, namely – Communication Effect and Sales Effect.
When it comes to the E Marketing strategy, the need for online advertising remains the same as it is for the conventional sales. The difference is in the methodology or the process adapted in the e world.
Advertisements are very important in creating an image of a product in the minds of consumers. Marketers need to understand the buying behaviour of consumers while designing their advertisements for the desired impact.
Marketing and advertising aims to build brand awareness as well as promote a certain trendy lifestyle. Advertising to the youth segment is not the same as advertising to the adult segments.
Advertising campaigns are the groups of advertising messages which are similar in nature. Lets understand the process of making an Advertising Campaign.
Broadcast Advertising comproses of advertising on – radio, television, and Internet. The commercials aired on radio and televisions are an essential part of broadcast advertising.
The four main tools of promotion are advertising, sales promotion, public relation and direct marketing. Each of these tools are discussed in detail.