Want to know how to instantly increase response rates to your advertising? The read this post and I will reveal a huge mistake many business owners make.
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An advertising agency can handle any or even all of the marketing for your business if that’s what you want.
With the Internet now available on phones and tablets, digital advertising is growing rapidly. Now discover the different ways to advertise online.
An advertising plan serves as a promotional blueprint for businesses. Learn how to create a plan and integrate it with your overall marketing efforts.
What kind of educational background do you need to work in advertising, and how they you get started? Find the answers.
So you want to be in advertising, but you don't even know where to start. Well…TV and radio could be your entry into the business.
Twitter advertising is a powerful way to reach your audience, drive traffic, and sales. Discover the top reasons you must use Twitter advertising.
From copywriter to media director, the different roles within a well-functioning ad agency are varied and essential. Here are some of the biggest.
Your ability to keep up with advertising trends can make or break your brand. Take a closer look at the ads that are shaping the industry, and check out popular ads running during the Super Bowl and other major events.
Without doubt, the man who has had the greatest influence on modern day advertising is Bill Bernbach, founder of Doyle Dane Bernbach.
Guide to effective month by month advertising for a restaurant, including dinner specials, prix fixe menus and restaurant promotions.
What is an in-house advertising agency, what does it do, and how does it differ from a traditional advertising agency? Read more here.
Common questions that are asked during a job interview for an advertising position, tips for the best way to respond, what to bring, and how to prepare.
To say political ads bombard television, Internet, and billboards would be a vast understatement. But where did it stem from, and how has it changed?
Profiles of 60+ advertising networks and affiliate programs that you can use to make money with your website. Learn more about advertising network.
Advertising is meant to be viewed by a lot of people. When mistakes are made, a lot of people see them. Here are some of the worst.
Avoid the gimmicks of many online ads and run your online ad campaign responsibly. These tips help you study what works and what doesn't so you can get the most out of your online ad campaign.
If you're a small business, how can you spread the word about what you offer, without spreading your funds so thin that you become bankrupt?
Working hand-in-hand with many agency departments, the production director is responsible for getting all kinds of ads created and published.
Television commercials are a very affordable and profitable advertising medium. Discover the key ingredients you need for a successful TV ad.
As consumers engage with brands on an increasing number of channels, market researchers use consumer profiles to personalize the digital advertising.
If you’re stuck for advertising inspiration, these seven books offer a wealth of knowledge. Avoid them at your peril.
Television has a huge impact on all of us. Whether we are producing commercials that go on it, or are hooked on the latest scripted dramas and realty shows, the TV is one of the largest sources of entertainment and chat.
Ad campaigns fail all the time. Here are six of the biggest advertising fails that actually made the sales figures drop.
Can't figure out what to buy the ad enthusiast in your life? From advertising pros to marketing fans, finish up your shopping with these ideas.
Consumer protection laws aim to prevent false claims about products and services. Should these laws also cover false claims made to job seekers?
If you aren't sponsoring the Olympic Games, you have to be really careful about you say in your advertising. Here's a summary of the rules.
Professional tips for advertising houses to reach the largest number of home buyers. Where to advertise, writing ad copy that gets results and works.
Here are 25 great quotes on three different advertising topics; honesty, content, and the creative process.
List of advertising-related job titles, from account associate to traffic manager. Plus more sample job titles for many different occupations, career fields, and types of jobs.
These days, layoffs can happen for any number of reasons. Here are the big signs that you may be about to lose your advertising job.
What is an advertising account executive? What are the duties and salary ranges? Find out why the AE is one of the most sought-after jobs in advertising.
Who does the advertising? In the best agencies, everyone is involved, but it is always the creative department that is at the core of the work.
The risks of advertising are essentially the same whether your ads are distributed online or through traditional media.
A list of the best books anyone in advertising, thinking about going into the field or just interested in the subject should read for moire insight.
Breaking into advertising can range from tough, to almost impossible. But if you apply yourself, and sink your teeth into the task, you can do it.
Advertising is embedded in every media used today. Market researchers analyze consumer responses to advertising to increase relevance and receptivity.
The Super Bowl is back, and once again all eyes are on the advertisements. Here are 10 that have already been released.
Small business owners can reap huge rewards by understanding and following these laws of small business advertising success in the future.
Infomercials are hard sell, direct response TV commercials that usually last between 15 and 30 minutes. This is called long-form advertising.
Discover the low-cost advertising options that will help your small business get the most out of its advertising budget.
If you want to out-think the competition, you need to treat self-promotion with the respect it deserves. Here is a list to ensure you get better results.
Counter-advertising is advertising that takes a position contrary to an advertising message that preceded it. Learn what it is and how it's used.
The term outdoor advertising, also known as out-of-home (OOH) is one that covers billboards, posters, and more.
Advertising networks/platforms, ad networks, ad exchanges, and demand-side platforms streamline the transactions between media buyers and media sellers.
Consumers first and foremost should be treated as individuals. Learn about the dangers of using stereotypes in marketing and advertising.
Super Bowl 2017 is coming. Here’s an early look at 10 ads that will either be shown on the big day, or are teasing to a bigger ad.
Bait-and-switch ads are illegal and carry stiff penalties. Learn how to spot them, how to avoid using them, and what is NOT a bait-and-switch offer.
If you're interested in an advertising career, this overview of compensation, skills required, and responsibilities will help propel your career forward
If you want to be successful with digital advertising, you need a working knowledge of the terminology that comes with the territory.
Learn about becoming an advertising sales representative. Get a job description and information about earnings, job outlook, and educational requirements.
A description of the key roles and functions of an advertising agency's account services department.
A list of the top ten advertising, marketing and design awards that are actually worth the entrance fee. Win these, you win big.
An explanation of the three big ways that advertising targets and attracts different types of men.
The traffic manager plays a vital role in any advertising agency. Discover what it takes to be a traffic manager, and what his or her daily duties entail.
Before you get into advertising, you will need to take a look at its history to understand the culture, ethics, terms and other basics of the industry.
The big game brought big budgets, big stars, and big hits and misses. Find out which ads soared, and which crashed, in Super Bowl 2017.
If you run a small business, are just starting out, or simply want to try some of the projects that ad agencies tackle, the following guides will help.
Use these top books to get your ad campaign on the right track and give your business a big boost.
Advertising has had a big influence on shopping habits and culture, thrusting products into our lives and creating new social norms. Here are some of the biggest moments.
The advertising definition for deceptive advertising, plus examples that illustrate deceptive advertising in practice.
Become familiar with an advertising duo that rocked the 90s, and created some of the best ads ever made – Tom Carty and Walter Campbell.
Find out the top words used to advertise homes. If you want to sell your home, choose advertising words that will make homebuyers want to see it.
Whether you’re a small business owner looking to advertise your wares, or an aspiring advertising professional looking to launch your career at an ad agency, we’ve got expert insights into the wide world of advertising. Learn the structure of an ad agency, get best practices for advertising in various media, and keep up on the latest news and analysis from the advertising world.
Industrial advertising is a form of business-to-business advertising that is aimed at manufacturers. Learn more about the role of industrial advertising.
Sometimes, advertising campaigns can go horribly wrong. Here are 7 times when brands got egg all over their faces.
Whether you're a recent college grad or have a few years under your belt, here's what you can expect from a career in advertising.
How to Market Within Your Restaurant– all about Advertising Tips for Restaurant Customers – Best Skills
Once customers walk through your restaurant door, it's an opportunity to advertise upcoming events, menu specials, and any other promotions you have planned. In-house restaurant marketing is an inexpensive way to keep customers coming back.
While there are rules that agencies cannot break, they can bend them to make their point. Quite often, they bend them a lot. Here are some examples.
The growing popularity of crowdsourcing in advertising, and its impact on the industry.
An examination of the possible impact that cell phone advertising will have on the industry as a whole.
In the world of advertising creativity does count, but being clear about your message is even more important.
Ever wonder if the ad campaigns on TV's Mad Men were real? Many Mad Men advertising campaigns used actual ads that ran back in the day.
Different advertising approaches are successful with consumers in distinct generational categories. Market effectively to both Millennials and Boomers.
Multichannel marketing is a good fit for luxury goods retailers as customers are most active and eager to shop during the holiday seasons.
How to effectively use Twitter paid advertising to reach more prospects and increase your sales with social media marketing.
Don't just dream of working with the big boys at an ad agency. Do something about it. These ten tips can help you get your foot in the door.
Learn about the key differences between advertising and marketing and how they can help put your company on the path to substantial growth.
Six strategies to ensure your billboard has the highest chance of being noticed, and more importantly, remembered.
Here are some great ideas for pet shop advertisements that are fun, creative and cost little or nothing.
Radio commercials are some of the most affordable ads on the market. Find out the five keys to making your radio commercial campaign a success.
If you have a product or service that leaves the competition in the dust, you should consider side-by-side comparison advertising.
Top 10 marketing tips that are designed to sell your home faster and for more money, regardless of whether it’s a buyer’s or a seller’s market.
Despite the odds, some women have blazed a trail in advertising, leaving an indelible mark that will put their names down in advertising history.
If it's a charity, a message about health or safety, or a topic concerning the general public, then it's most likely a PSA or Public Service Advertising.
Advertising can save lives. It does save lives. And it plays an important role in the service of the community.
What is an advertising agency, and what different types of ad agencies are there? Find out just what separates them, and makes them tick.
What is billboard advertising, how is it used, and when should you use it? Find out more about this premium Out Of Home advertising method.
Here is a list of the 100 best taglines from brands around the world; most are American brands, but you may spot a few from other countries in there.
Subliminal advertising targets your subconscious mind. If you think you could not be tricked by such a practice, think again. It works.
Here are 10 words you should always consider using in your campaigns. They are powerful selling tools and impossible to ignore.
Puns in advertising are easy to write, but are considered the lowest form of copywriting. They also do very little to elevate the brand. Puns are, in short, no good.
Learn about Coca-Cola's remarkable ability to bounce back and keep cutting-edge innovation in their marketing campaigns with advertising partners.
Even the ad pros make blunders. From claims of racism to failed DIY commercials, advertising flops can be more interesting than the actual ads.
How demographic analysis is done, and how demographics are used in a business plan and business marketing and advertising.
The biggest advertising techniques and tactics that you should consider in your current and future campaigns for 2018.
Marketing and advertising are crucial for getting diners to your new restaurant. Learn the many ways to market your restaurant, including local newspapers, TV, web advertising, and word-of-mouth.
Tony the Tiger is still gracing that box of Kellogg's cereal since his debut in 1951. Find out where he came from, and how he survived.
Are you in advertising or design and looking to learn more about your industry? Here are 8 advertising documentaries you cannot miss.