Emma – Email notifications and outreach software with data analytics
EMMA – Email marketing’s smartest toolset . Connect your data, build your audience, and create your most successful email program ever.
Advanced Automation: the right email, right on time
The best email marketing is personal, relevant, and timely. With Emma’s Advanced Automation suite, you can check all three boxes — and in less time.
An easier way to segment
Unlock your data and power more targeted email using Emma Audience and the most intuitive segment builder in the game.
Dynamic Content: one email, countless possibilities
Dynamic Content lets you deliver unique content to each subscriber, all from one email. It’s ultimate personalization at scale.
You’re in the designer’s seat
- DRAG AND DROP EDITOR: Their creative tools keep you focused on great content, not waist deep in help documentation. And hey, they’re pretty fun to use, too.
- CODE YOUR OWN HTML: Use their Code Your Own template builder and Litmus Inbox Preview to design, test, and send custom HTML emails that fit your style and look great in any inbox.
Grow a quality email list faster
Lightbox forms let you choose just the right time to ask for an email address. You decide when, where, and after which action you’d like them to display and build your audience.
Unique insights into what’s working
Emma’s one-of-a-kind response results tell you more about your subscribers and give you clear next steps (and they’re easy on the eyes, too).
- RESPONSE DASHBOARD: Emma’s precise, insightful reporting helps you learn about your audience and use your data to get better results every time you send an email.
- MAILING SCORE: They created a new metric to make it easier to see email performance at a glance, share your results and benchmark against past mailings.
- CLICK MAP: They’ll show you where people are clicking within the context of your actual email (on both desktop and mobile) so you can see what content works best.